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Magazine Articles
Canadian Business Online
The Bay Street Bull - August 2005

Best of The City - Toronto Life - July 2004
Saturday Night Magazine - April 2004
Best of The City - Toronto Life - December 2001
Why Magazine - Fall 1997

Newspaper Articles
Messenger Minute - December 2006
National Post - August 2005

Globe & Mail - June 1996
Toronto Star - February 1996

All Media Appearances by Year...

Book “Living Your Dreams” one of 40 Canadian entrepreneurs profiled by Dr. Samuel Gerstein - click here to read Penny Simmons' story and Jack Canfield's foreword

Global Television in-house video
‘Messenger Minute’ combined interview with Verity owner Mary Aitken - “Toronto the Good”
Style by Jury” Guest appearance; not the ‘make-over’ candidate
The Shopping Channel Product endorsement (always have time to help a friend); live broadcasts

CFTO news On-site customer interviews - “How will you vote (for our next PM)?”
Profit Magazine Quoted on employment methodology
National Post Customer and writer, Steven Lautens on the pleasures of a shoe shine
Bay Street Bull magazine Feature story on Penny Loafers

Globe & Mail Feature story on Penny Loafers, and Toronto’s PATH
Saturday Night Magazine Feature story on Penny Loafers, and shoe shining
Toronto Star Quoted on the culture of Toronto’s underground city
Toronto Life Magazine ‘BEST OF THE CITY’
Toronto Star Featured in the Shoestring Shopping Guide

National Post Feature story launching weekly column, the Shoe Shine Survey
CBC Radio News segment, commenting about the affect of SARS on business
Life Network Filming of participant for television show, “Matchmaker”
CBC Radio “Finkleman’s 45” off-the cuff commentary on Penny Loafers’ kiosks
Global Television Customer interviews at Penny Loafers, Fairmont Royal York

CBC Radio Interview for news segment, ‘Workology’
City TV & Star TV One kiosk used for on-site interview w/
  Gemini Awards nominee
Toronto Star/Metro News Paul Martin photo-op at Penny Loafers,
  including editorial

Toronto Life Magazine ‘BEST OF THE CITY’, including the front Cover!
Cdn. Business Magazine ‘Perks’ article, week of November 12th
BDO Dunwoody Videoed speaker for roast of BDO Chairman & CEO, Peter Held
Toronto Sun Joe Warmington’s column, “The Night Scrawler”, May 26th
Decorating Challenge” One of 2 feature guests, aired nationally on WTN (multiple airings)
Chatelaine Magazine Dinner guest for feature article by author/columnist,
  Anne Hines

Toronto Star Interior Design section feature, “Television Makeovers”, Nov.18
Her Money” 30 minute biography, aired nationally on WTN (multiple airings)
The “Stanley Cup” photo shoot of Stanley Cup in our Fairmont Royal York parlour

Toronto Star From a Reuter’s interview re: the Joe Kennedy myth of 1929
Globe and Mail Men’s fashion section
Life Network three minute spot

Microsoft Computers subject of an in-house video, “Visionaries”, for Microsoft
CBC & 680 News radios On the spot interviews re: proposed BMO/Royal Bank merger

WHY Magazine four page feature, “Finding the Work You Love”
HGTV three minute spot, “My Favourite Space”

Globe and Mail How To feature on shoe care
Toronto Star Feature story on Penny Loafers, front page, “Life” section
Breakfast Television” in support of charity, About Face
Periodically filmed by CBC, CFTO, Global and City TV on-site,
  or at Special and Charity events


2007 Producer/creator Charity calendar “Polished Performers” featuring 11+ Canadian notables, supporting Canadian Women’s Foundation also featuring endorsements from the likes of England’s “Calendar Girls”
2007+ Fund raising initiative “Home of the $49 Shoeshine” for the silent treatment from Penny
2006+ Cabinet member Fred Victor Centre; $2 million (plus) fundraising initiative
2006+ Presenter Regent Park Salvation Army’s career/job preparedness course
2005+ Booking agent for our talented actor-Valets, and others: Polished Performers
2005 Tsunami Relief 5-day shoeshine event, donating all proceeds to World Vision
2005+ Team-Building Workshop “Shoe Shine U”; the latest in team-building activities
2005+ Member Verity Club
2005+ Proud Member Toronto Tourism Bureau
2004 Toronto Life Magazine ‘BEST OF THE CITY’
2004+ Mayor of “The PATH” Self-proclaimed Mayor of the underground, w/ a wink & a smile!
2003+ Speaker “In the Buff; Penny Loafers Unlaced”, a fun and inspiring story
2003 Awards Nominee Rotman Canadian Woman Entrepreneur of the Year (CWEYA)
2003 Awards Nominee Canada’s Top 100 Women Business Owners
2003+ Creator, weekly column National Post’s “Shoe Shine Survey” 2003 - 2006
2001 Toronto Life Magazine ‘BEST OF THE CITY’
2001+ Mentor Volunteer participant, “Step Ahead”
1998+ New Proprietor Canada’s oldest shoe shine parlour (the Fairmont Royal York)
1998 MICROSOFT Corporation Subject of an in-house motivational video, “Visionaries”
1995+ Opened in The PATH after 12 months of perseverance Penny Loafers opens for business

This remains the only business model of this type in Canada (est. 1994), and is
mostly staffed by an all-female crew of intelligent, ambitious women with alternate
professions and business pursuits.